SUBSCRIBE

Breaking News on Global Meat Trading and Processing

Headlines > Analysis

Read more breaking news

 

 
Exclusive interview

Aurora expansion creates over 2,000 jobs

Post a commentBy Oscar Rousseau , 01-Sep-2017

Aurora Alimentos is to create thousands of new jobs
Aurora Alimentos is to create thousands of new jobs

Thousands of new jobs will be created by Brazilian meat processor Aurora Alimentos as it aims to increase pork production by double digits. 

President of Aurora Alimentos, Mário Lanznaster, told this site he wanted to increase the volume of slaughtered product by 30% within the next four years, creating 2,080 local jobs in the process.
Our plan is to greatly improve the volume of slaughtered product,” said Lanznaster.
We are trying to improve our production by 30% within the next four years. We will not open new plants, but improve efficiency at the factories we currently have producing meat here in Brazil.”
Aurora intends to enhance production the old-fashioned way: working more hours. The plan is to increase the number of factory shifts from two to three, which will allow production to continue for an extra two hours every day.
Meat processing staff at Aurora work six-hour shifts, either morning or late afternoon. Adding a third shift to the mix will allow the company to keep production running non-stop for 18 hours per day. This means Aurora will be able to produce more meat for the domestic market, responsible for 75% of its revenue, and exports, which contribute the remaining 25%.
The roughly 2,080 jobs will be spread across Aurora’s seven pork slaughterhouses, which are located in the southern states of Santa Catarina and Rio Grande do Sul.
Unemployment in Brazil currently stands at around 12% and Lanznaster said it was “excellent” that his company, one of the country’s biggest meat processors, was able create new jobs that should in turn boost Brazil’s weak economy.
Pork and poultry processor Aurora is also the only company in Brazil licensed to export pork to US and ships thousands of tonnes to the country every year. The company also hopes to start selling meat to South Korea for the first time ever this year, which forms part of the company’s strategy to increase revenue accrued from exports.
With a big recruitment drive underway, Aurora is also hopeful domestic pork demand can increase from the average consumption rate of just 13 kilograms per person. But planning to increase pork production by 30% in the next four years certainly shows the company is confident demand will rise as more product hits the market.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...

Live Supplier Webinars

Packaging for Export
William Reed Business Media
All supplier webinars