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JBS closes takeover of Danish Crown’s US outfit

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Oscar Rousseau

By Oscar Rousseau+

02-May-2017
Last updated on 02-May-2017 at 17:31 GMT2017-05-02T17:31:17Z

All 1,200 jobs at Plumrose USA are believed to be safe
All 1,200 jobs at Plumrose USA are believed to be safe

The American subsidiary of Brazil-based JBS has completed its acquisition of Plumrose USA, buying the formerly Danish Crown-owned business for $230m.

JBS USA completed its swoop on the maker of pork-based deli meats, bacon and canned meats on 1 May 2017.

It is a deal that will net JBS, one of the world’s biggest meatpackers, an extra $500m in revenue, based on the net turnover of Plumrose USA.

Plumrose’s assets include five prepared food facilities in Indiana, Iowa (two), Mississippi and Vermont, as well as two distribution centres in Indiana and Mississippi.

All Plumrose jobs are safe

JBS said its acquisition of Plumrose USA would bulk up its American subsidiary’s presence in the prepared and convenience foods sector. It also cuts into the high-growth meat snacks market, which now ranks the fourth most popular snack in the US behind potato chips, tortilla chips and nuts/trail mixes, according to Innova Market Insights.

Plumrose also boasts a strong portfolio of products, such as raw bacon, precooked bacon, smoked hams or sliced lunch meats, which it supplies to foodservice providers.

All 1,200 jobs at the business are safe.

Meanwhile, for Danish Crown the sale of Plumrose to JBS marks its departure from the US market, as the pork producer’s relatively new CEO Jais Valeur targets growth in Asia and consolidation in northern Europe.

In this year alone, Danish Crown has acquired the organic beef slaughterhouse Teterower Fleisch for an undisclosed sum and has bought the 137-year-old UK foodservice firm Leivers Brothers . Also, its sausage casing subsidiary DAT-Schaub Group has entered into a joint venture with a Spanish firm, creating 20 jobs.

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