The show, which will take place on 14-16 November, will give Canadian exporters the chance to engage with 29,000 Chinese food importers and retailers, as well as foodservice professionals, the media and consumers. Over 40 Canadian companies will be exhibiting thanks to a partnership between Agriculture and Agri-Food Canada, the Canadian Consulate General in Shanghai, Food Beverage Canada, and the Agri-Food Export Group.
Canadian meat will also take centre stage at a special Savour Canada event at the show, hosted by the Canadian Consul General Rick Savone. The event will take place on the International Gala cooking stage at FHC, and will feature Canadian-trained celebrity chef Clinton Zhu. Zhu, who was a judge on Masterchef, will cook a Chinese-Canadian fusion menu for 80 invited guests using a range of Canadian ingredients including pork and beef.
Announcing Canada’s plans at FHC, Agriculture and Agri-Food Canada pointed out that China was Canada’s third-largest export market for agriculture and food, generating revenues of CAD$3.1bn last year, up from $2.9bn in 2010.
“The Harper Government knows how important the Chinese market is to our agricultural industry and to our economy,” said Agriculture Minister Gerry Ritz. “Market access and development help attract investment, drive innovation, and ensure long-term growth in Canadian agriculture.”