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Global meat market up 3% in 2014

By Eleanor Mackay , 20-Mar-2015

Poultry wins out in developed countries at the expense of red meat
Poultry wins out in developed countries at the expense of red meat

According to recent Euromonitor data, the global meat market grew 3% in volumes in 2014, driven by growth in emerging markets. However, Western meat consumption is being affected by the popularity of alternative diets.

Euromonitor reported emerging markets and growing disposable income contributed to the global increase in meat consumption. India emerged as the top growth market, up 10%, while its annual disposable income has improved by 95% and meat consumption has increased 50% in 2014, reported Anastasia Alieva, head of fresh food research at Euromonitor International.

Demand in China also benefited from more personal disposable income: beef and veal consumption was up 5% and was stronger than demand of traditional pork (+3%) in 2014.

However, demand declined in developed countries according to Euromonitor.

Greece experienced the most severe decline in meat consumption in 2014, followed by Germany and the Netherlands.

The US also declined 1% last year, caused by "health, ethical, sustainability and religious issues giving meat a bad name", Euromonitor reported.

This was coupled with Western consumers embracing vegetarianism and veganism or adopting a pescetarian, flexitarian or vegetable-oriented diet, according to market analysts.

Alieva commented: "In developed markets, poultry wins shares of consumer stomachs at the expense of red meat, which is gaining a bad reputation due to health concerns.

"Surprisingly, lamb and goat are also on the rise in these markets, due to increasing interest in exotic and rare meats, as well as the growing popularity of Middle Eastern cuisine."

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