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McDonald’s reports fresh upturn in sales

By Carina Perkins , 17-Dec-2012

McDonald’s has reported a recovery in sales for November, with strong performance in the US and Europe.

The burger giant suffered a 1.8% drop in year-on-year comparable global sales in October, its first sales slump in almost a decade. But the latest figures reveal that global comparable sales increased 2.4% in November, with US sales up 2.5% and European sales up 1.4%.

Sales in Asia-Pacific, the Middle East and Africa (APMEA) saw the slowest increase, at just 0.6%, with a positive performance in Australia offset by “ongoing weakness” in Japan, the company said.

McDonald’s president and chief executive officer Don Thompson added: “We are strengthening our focus on the global priorities that are most impactful to our customers – optimising our menu, modernising the customer experience and broadening accessibility to our brand to move our business forward amid today’s broad-based economic and competitive challenges. I am confident these strategies and the actions we are taking will solidify our foundation and deliver long-term profitable growth in the future.”

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