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McDonald's sales drop again

By Line Elise Svanevik , 11-Feb-2013
Last updated the 11-Feb-2013 at 08:06 GMT

McDonald's sales drop again

The world’s leading foodservice retailer McDonald’s revealed today that its global comparable sales decreased by 1.9% in January, despite an increase in US sales.

Although the figures showed that the US comparable sales increased by 0.9%, the decrease in Europe and especially Asia/Pacific, Middle East and Africa (APMEA) of 2.1% and a staggering 9.5% respectively, made for an overall drop.

McDonald’s President and CEO Don Thompson stated: “While January’s results reflect today’s challenging environment and difficult prior year comparisons, I am confident that our unwavering commitment to delivering an exceptional restaurant experience will enhance our brand’s relevance and drive long-term results.”

According to McDonald’s, the ongoing weakness in Japan and the timing of Chinese New Year led to the huge drop in APMEA. Additionally, the recent supply chain issue with the chicken industry contributed to the poor performance in Australia.

The Eurozone crisis contributed to the decrease in Europe, particularly in France and Germany.

The US increase was said to be driven by the offering of premium, core and value options, in addition to expanding the Dollar Menu with the Grilled Onion Cheddar burger.

“McDonald’s is focused on satisfying the needs of each and every customer visiting our restaurants in search of great-tasting food and beverages, outstanding service and everyday value,” said Thompson.

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