Scottish meat companies are taking part in a trade mission in a bid to further their interests into the Japanese and Chinese markets.
The mission, which will be led by Scotland’s rural affairs secretary Richard Lochhead, aims to build on existing success in the Asian markets, which has seen Scottish food and drink exports total more than £1bn in 2011, with exports to Japan, in particular, growing by 25% year on year to £91m.
Lochhead said: “The food and drink sector is one of our greatest assets and this trade visit provides a fantastic opportunity to showcase the very best of Scottish produce in two key growth markets. I hope this mission will help boost some of Scotland’s household names to be global food and drink brands on the world stage.
“Last year, the First Minister launched the Scotland Food & Drink industry strategy in Beijing – this visit is another important step in driving that work forward.
“Scotland is renowned for producing food and drink of world-class quality and companies are tapping into the huge enthusiasm by global consumers for the provenance of our food and drink, as well as its heritage and uniqueness.”
The trade mission will see 17 companies taking part in a week-long expedition to the two countries.