The Meat Board of Namibia has introduced a new quality mark for meat produced within the country, which will give greater assurance to consumers that locally-produced meat reaches certain hygiene and classification standards.
The new Meat Quality Seal will be funded by the Meat Board of Namibia, which is supported primarily by livestock producers through livestock transactions.
Meat Board general manager Paul Strydom explained the launch of the project will see around 15 meat traders from across Namibia’s main towns join the scheme, although the potential remains for later expansion. He told GlobalMeatNews.com that any meat retail outlet in Namibia will be eligible to join the new quality scheme, providing they comply with the standards set by the Seal of Quality program.
He said: "Three different categories will be provided for, allowing retail outlets to continuously improve standards towards the highest Seal of Quality mark. The benefits would be that clients and buyers buying meat locally would have the assurance that it was subjected to the prevailing legal hygiene and classification standards and that it will result in a superior eating experience."
The Meat Board will undertake a series of marketing measures on behalf of members, including regular promotion in local media outlets.
“It is primarily aimed at the domestic market,” Strydom explained, “as the export market complies to very high standards already.”
The Meat Quality Seal is the latest improvement undertaken by the Meat Board. It recently approved a policy framework to regulate the building and registration of abattoirs in the country.