Breaking News on Global Meat Trading and Processing

Headlines > Products

Read more breaking news



Alternative proteins a risk to New Zealand meat sector

Post a commentBy Aaron McDonald , 06-Jul-2017

Rising demand for alternative proteins could hurt New Zealand meat producers
Rising demand for alternative proteins could hurt New Zealand meat producers

Beef + Lamb New Zealand has warned that alternative proteins “could be a risk for the sector”. 

To better understand the obstacles, the levy board is undertaking a new project designed to help beef and sheep farmers identify threats and opportunities within the industry, and provide answers as to how to approach them.

We want to distinguish hype from reality and have an objective view on what’s happening in the alternative protein space,” commented Sam McIvor, chief executive of Beef + Lamb New Zealand.

That will mean better understanding technologies, business models and how quickly advancements are being made that could impact the New Zealand red meat sector.

Impact to beloved burgers

According to McIvor, alternative proteins are being positioned as a premium product. However, the temperamental nature of the market could mean this changes tomorrow.

He explained: “For example, if the price to produce these foods comes down in the future it could have an impact on the likes of hamburger meat. That could be a risk for the sector, given a large percentage of New Zealand processing beef currently goes to quick-service restaurants.

The project will also discuss what the consumer thinks of alternative proteins and whether or not they are accepted into their diets. “We want to understand their perceptions, choices and the trade-offs they might make in the future,” explained McIvor.

To understand the category on an international level, Beef + Lamb New Zealand is approaching organisations that deal with the marketplace in regions such as Silicon Valley and the Netherlands, where protein alternative technologies and investments into them are being heavily focused on. The levy board is aiming to identify its project partners by the end of this month.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Related suppliers