SUBSCRIBE

Breaking News on Global Meat Trading and Processing

Headlines > Retail

Read more breaking news

 

 

Alliance Group targets UK foodservice market

Post a commentBy Aidan Fortune , 17-Jul-2017

Alliance wants to 'reach a different level' in the UK's foodservice sector
Alliance wants to 'reach a different level' in the UK's foodservice sector

New Zealand food co-operative Alliance Group has launched a pilot programme to target the UK’s premium wholesale foodservice sector.

The new four-strong UK-based team, led by director of foodservice Graham Bougen and supported by a sales manager, chef and marketing manager, are focusing on the foodservice sector.

Murray Brown, general manager sales, said the pilot is part of Alliance Group strategy to capture greater market value.

Foodservice is growing faster than retail as a result of the declining cost of eating out compared to cooking at home and the busy lives of ‘time-poor’ consumers,” he said. “Foodservice offers the potential for the co-operative to capture greater market value so we’ve launched a pilot in the UK and made several new key appointments to support this.

Brown added that the move would hopefully improve the group’s relationship with key players in the foodservice industry as well as showcase New Zealand produce.

‘Concerted effort’ to strengthen position

We’re aiming to strengthen our relationships with the decision-makers including the top-end chefs and also support them to tell the story our products make from our farmers to their menus.

We have had a presence in foodservice, but this pilot is part of a concerted effort to reach a different level and ultimately capture greater market value.

He added: “The foodservice sector and consumers are demanding the highest levels of environmental sustainability, ethical production and quality.

The clean, lush pastures of New Zealand, meticulous production values, world-class technology all contribute to New Zealand’s reputation for producing genuine quality lamb, venison and beef.

Our products bring together the quality and experience of New Zealand farmers with the expertise of New Zealand’s leading food company.

Meanwhile, Alliance Group’s first shipment of chilled lamb – a consignment of French racks - has arrived in China as part of a six-month trial. The Group was selected for the trial following the signing of the Memorandum of Cooperation between China and New Zealand in March. The products were processed at its Pukeuri plant before being air-freighted to Shanghai for “high-end customer in the retail and foodservice sectors”.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Related suppliers