Announced by Dave MacKenzie, member of the parliament for Oxford, on behalf of Agriculture Minister Gerry Ritz, the funding is designed to help CSEA members increase awareness of the value and quality of their swine, by attending key international trade shows and leading targeted trade missions.
MacKenzie said: "Canada’s swine producers play a key role in creating jobs and prosperity for Canadian farm families, and this investment will go a long way in helping our swine export industry showcase top-quality Canadian genetics around the world, seize new market opportunities, and increase profits for our pork producers."
Gordon Waters, vice-president of the CSEA, added: "The Canadian Swine Exporters Association’s mission is to develop new markets around the world.
"With the funding received and the assistance from Agriculture and Agri-Food Canada and the Growing Forward 2 Market Development Stream, we are actively exporting purebred swine genetics to many countries worldwide."
The association was established in 1980, and supplies Canadian swine breeding stock, fresh and frozen semen, as well as technology, training and consultation.
In related news, Brad Butt, member of parliament for Mississauga-Streetsville, on behalf of Ritz, recently attended the Halal Food Fest in Toronto, to promote the Canadian government’s new halal labelling requirements.
The new regulations, announced in April this year, require all food products labelled as halal to include the name of the certifying body.