SIAL to offer world tour of food trends
Coordinated by SIAL and 28 journalists from across the world, it will share views and analysis on the trade, with the hope of shedding light on the major retail and consumption trends that are shaping different local markets.
Over 500m2 of exhibition space will be given over to this feature, which will include in-store photographs and analysis on retail and consumption trends in countries, including: Brazil, Russia, the US, China and India.
As part of the 50th anniversary celebrations there will be a Light and Sound show with fireworks, on Monday 20 October, which is open to all exhibitors and visitors.
Other retail and restaurant trend tours are as follows:
• Wednesday 22 October: special tour around Paris, showing the most innovative restaurant concepts in the city. An experienced SIAL guide will lead participants around Paris to discover some of the coolest trends transforming restaurants.
• Friday 24 October: guided tour of the most innovative concepts in the best French retailers. This will be an opportunity to explore the latest, most creative concepts in terms of customer service, marketing, layout and merchandising.
• Friday 24 October: SIAL will partner with Thoughts for Food for visits to Parisian food merchants and product tastings to discover unique French culinary trends. The tour is aimed at addressing topics such as the ‘secret’ of French cuisine, ‘Made in France’ brands and the emergence of healthy fast food.
