Kretschmar Premium Deli Meats & Cheeses a meat brand run by the $14bn business Smithfield Foods, which claims to be the world’s largest pork processor. The donation by Kretschmar and discount retailer Cub was made at the Make-A-Wish Walk for Wishes event in Minneapolis, US.
“Supporting Make-A-Wish and making wishes come true for children is something very gratifying for us,” said Michael Sargent, senior brand manager, Kretschmar. “Our contribution can support Make-A-Wish throughout the year, and we’re thrilled to have the opportunity to continue to help fulfil special wishes for children.”
Kretschmar, which has been in business since 1883, has donated over $500,000 to the Make-A-Wish foundation in the last four years, supporting 12 wishes for sick children.
‘Grateful’ for donation
Discounter Cub raised $5,000 through employee donations in July, making up a third of the $15,000 donation from the two companies.
President and CEO of Make-A-Wish Minnesota, Mia Broos Hoagberg, said the non-governmental organisation was “grateful” for the Kretschmar-Cub donation that will “provide life-changing experience to kids, giving them hope as they return their focus to the future.”
Kretschmar’s parent company Smithfield Foods employs over 50,000 people across North America and Europe, with 2,800 customers around the world generating $14.4bn in sales last year. Some of its signature brands include Farmland, Armour, John Morrell and Gwaltney.
Smithfield, too, is a whole owned subsidiary of the Chinese meat processing behemoth WH Group Limited. In July WH Group became the only Chinese food and drink company to feature on the list of the world’s 500 richest companies.