The meat company’s Nathan’s Famous brand will now be sold as the official hot dog at 15 of the Six Flags amusement and water parks in the USA this year, with more parks expected to start selling the hot dogs next year.
“We are thrilled to welcome Nathan’s to our premier portfolio of national partners,” said Stephanie Borges, Six Flags vice-president of North American strategic marketing and partnerships.
“This partnership highlights our ability to deliver integrated platforms using our Six Flags Media Networks and experiential teams to drive sales at retail, while offering quality products to our guests.”
‘A natural fit’
The theme park’s media networks will support the multi-year partnership through TV, mobile apps and social media promotion.
To support the new deal, Six Flags and Smithfield Foods brand Nathan’s Famous will offer special consumer deals for park tickets through the partnership.
“Aligning with a popular family-friendly brand like Six Flags is a natural fit for us,” said Leigh Platte, Nathan’s Famous vice-president of foodservice sales.
“Nathan’s celebrates family and fun. We are proud that Six Flags guests will now be able to enjoy our premium hot dogs, and that the brand will enhance the overall entertainment experience. We couldn’t be more excited to be the official hot dog of these great parks.”
Nathan’s Famous hot dogs are already sold in 50 US states, Puerto Rico, the US Virgin Islands, Guam, the Cayman Islands and a string of other countries through a foodservice network.
Smithfield Foods owns packaged brand Nathan’s Famous, alongside more than a dozen other popular US meat brands. It also claims to be world’s largest pork processor and hog producer.
Six Flags Entertainment Corporation claims to be the world’s largest regional theme park company, generating $1.3bn in revenue. It has partnered with some of the largest food companies in America, including Coca-Cola and Tyson Foods.