Its small in-cup kabanoski are available in three flavours – plain, paprika or bacon – and this style of product has never been mass-produced in Poland before, said the firm. Its other in-cup product, the mini cocktail sausages, come with a pot of tomato sauce under the lid for convenient dipping.
The products tap into demand for meat snacks in Poland, with one in five people said to be eating such products at least once a week, according to Henryk Kania. More than half (65%) of Poles also admitted they did not have enough time to prepare meals for the day, and the company said it saw this as an opportunity.
New products in the pipeline
The company said that packaging mini sausages and kabanoski in cups provided convenience to consumers – a demand meat companies the world over are looking to address. Packaging meat snacks in resealable cups, it added, allowed consumers to eat some food on-the-go, saving the rest as a snack later in the day.
The products are perfect for a second breakfast, a great addition to party menu food or a snack for intrepid outdoor explorers, Henryk Kania claimed.
Dominika Rąba, vice-president at the company, said the mini sausages and kabanoski were the first of many new products it plans to launch.
“We innovate in terms of both products and packaging,” she said. “We want to set trends and create new contexts for consuming the meat products we offer. Soon, the Kania portfolio will gain some modern and highly innovative products. Some of them will be revolutionary and [offer] completely new approaches to meat products in Poland.”
Henryk Kania claims to be a leader in Poland’s sausage market with revenue of over €250m. The company has been listed on the Warsaw Stock Exchange since 2012 and predominantly services supermarkets in the country, but also has sponsorship contracts with local sports teams.