The specialist conference and networking get-together will feature famous experts conveying practice-oriented and industry-related knowledge in a condensed format and give valuable insights. This year’s Anuga Executive Summit is entitled "Omnishoppers everywhere - challenges of the digitalisation for the food trade and consumer good industry”.
Speakers include Johannes Steegmann of Rewe and Matthias Heutger of DHL.
The event’s organisers explain this year’s Summit. “The digitalisation is the dominating theme of the Anuga Executive Summit. Of course, the digital revolution has already hit the food manufacturers and the food trade too. New data-driven concepts are not only changing the marketing, sales and procurement of food, but also the product development and organisation of the flows of goods.”
How consumers find out about products will also be discussed.
“The customer of the near future will predominantly gain information about products from the social media and on virtual marketplaces and comparison portals. He will primarily use his smartphone or tablet for this purpose. Mobile apps will thus become more and more important both for gaining information prior to and while buying food as well as for product marketing.”
The Anuga Executive Summit will take place on Friday 6 October at the Rheinterrassen Cologne.
The event is jointly organised by the Federal Association of the German Retail Grocery Trade (BVLH), the Federation of the German Food & Drinks Industries (BVE) and Koelnmesse GmbH.