Slim Jim meat snacks get fancy

By Oscar Rousseau contact

- Last updated on GMT

Slim Jim meat snacks get fancy
Conagra Brands has launched a three-strong range of premium Slim Jim meat snacks.

The Slim Jim Premium Smoked Sticks are made from either grass-fed beef or premium pork and come in three flavours: Smokehouse Original, Thai Style Chili or Memphis Style BBQ.

For many Slim Jim fans, as they leave their teenage years, taste preferences change​,” said Adam Beane, senior brand manager at Slim Jim.

We’re addressing this opportunity by introducing new Slim Jim Premium Smoked Sticks – a premium meat snack with the advantages of both sticks and jerky. Premium Smoked Sticks deliver high-quality ingredients, sophisticated flavours and a less greasy experience, all with the easy-to-eat convenience of a stick​.”
Snack attack

The snacks are slow-cooked for 14 hours and seasoned with a rich blend of herbs, spices and salts, using meat from animals raised without hormones.
The products will fly into US supermarket shelves this month and can be picked up for $1.79 or $4.99, depending on whether you buy the 34-gram (g) or 116g packs.
The launch comes following significant strides by Conagra in the meat snacks market this year, after buying protein-based meat and seeds brand Thanasi Foods for an undisclosed sum in March.
Now, the US branded food giant has a burgeoning portfolio of meat snack labels under its umbrella including Slim Jim, Duke’s dried sausages and beef jerky and Penrose Pickled Sausages. It also has high-protein seed brands Bigs and David in the portfolio.

Related topics: North America, Products, Pork, Beef

Related news

Related suppliers

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.