Arby’s targets hunters with venison sandwich

By Aaron McDonald

- Last updated on GMT

Arby's is rolling out the sandwich to stores across the US
Arby's is rolling out the sandwich to stores across the US
US fast-food chain Arby’s has begun enticing the hunting community with the reintroduction of its Venison Sandwich.

Available since 21 October, the sandwich will only be sold while stocks last.

Last year, the restaurant chain launched the venison sandwich in five states where hunting is a major pastime. Following a sell-out success, this year it is being launched across the US.

“The positive response to our limited offering of venison last year was so widespread and passionate that we knew we had to find a way to offer it nationwide,” ​commented Jim Taylor, chief marketing officer of Arby’s Restaurant Group.

Innovation

“On 21 October, we want hunters and meat enthusiasts across the country to visit their local Arby’s and enjoy this amazing sandwich. It’s a perfect example of the level of innovation coming from our teams and our commitment to creating experiences that guests can only get at Arby’s.”

The limited sandwich is created using a thick-cut venison steak complemented with crispy onions and a juniper sauce, sandwiched in a toasted speciality roll.

The meat is marinated in garlic, salt and pepper before being sous-vide for three hours, resulting in a juicy and tender product. Meanwhile, the juniper berry sauce is a Cabernet steak sauce infused with the berry.

Arby’s Venison Sandwich is just one of a series of novel, limited-time sandwiches that the chain is exploring. Also being launched tomorrow is the limited-edition Elk Sandwich, available in three restaurants in Colorado, Wyoming and Montana – all states where elk hunting is popular. The elk steak is topped with a blackberry port steak sauce and crispy onions on a toasted speciality roll. 

Related topics: Products, Game

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