Future Trends

2018 food trends: vegan protein to beat organic

By Oscar Rousseau

- Last updated on GMT

Jason Bull said big brands like Pret A Mange make it 'easier to be a vegan'
Jason Bull said big brands like Pret A Mange make it 'easier to be a vegan'

Related tags United arab emirates Meat Beef Poultry

Demand for vegan protein is expected to perform “at a higher level” than organic meat and protein this year.

According to a joint report by UK-based Eurostar Commodities and Bite UK, more foodservice brands could include vegan as a central pillar of new product development, which, in turn, could muscle out some organic protein in 2018 - a trend on which the global meat industry should probably keep an eye on.

There are lower calories in plant-based proteins, so it will appeal to a broader audience who are doing moderate exercise as opposed to hardcore body building,​” Jason Bull, sales director at Eurostar Commodities and Bite UK, told this site.

The British public are becoming more and more comfortable with vegan proteins that they would never have heard of just a few years ago. But we do expect good animal protein to remain consistent – for example, grass-fed beef is a great example of a good source of animal protein.​”

The 2018 food trend report points to the progress coffee chain Pret A Manger – which operates in countries including the UK, the US, China, France and the United Arab Emirates – achieved after it launched a shop in London in 2016 that only sold vegetarian food. Called Veggie Pret, the venture was so successful that another Veggie Pret was opened in Shoreditch, London, last year.

Pret A Manger CEO Clive Schlee has since confirmed the company plans to roll out new vegetarian and vegan ranges at its US stores in April, due to strong demand for non-meat food. And the company is not expected to stop there.

The success of Pret’s venture is one reason why Eurostar Commodities and Bite UK have claimed vegan protein could be a key trend to watch. “We predict that vegan protein will continue to feature strongly and will perform at a higher level than organic during 2018,​” the report said

Related topics Meat

Related news

1 comment

Halal Lamb Leg

Posted by jofra,

We’ve presented it with a beautifully and professionally tied butchers string to keep the joint’s shape while cooking and so when you serve it, it looks simply fabulous. Cook with rosemary, garlic and pepper and serve with roast potatoes and gravy.
<a href="https://haloodies.com/products/halal-prime-lamb-leg-roasting-joint-1-5kg">halal lamb leg</a>

Report abuse

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars