It has become the fastest test-to-table menu offering in the short history of the groundbreaking Beyond Burger, according to the company behind the product, Beyond Meat.
To celebrate the launch, the company has launched a month-long series of promotions, giving people who follow the company on Instagram and Facebook the chance to win free Beyond Burgers at TGI Fridays.
“Appealing to a more food-forward consumer is a key priority for Fridays in 2018,” said David Spirito, executive culinary director at TGI Fridays.
“In answering guests’ demand for nutritional menu items that fit their lifestyle needs, we saw an opportunity to introduce newly expanded options like plant-based protein. Beyond Meat is leading the way in creating a juicy and delicious product that gives guests the sensory experience of a traditional burger without sacrificing taste.”