With just over a month to go, we are urging beef processors who believe they have a world-class steak to enter our World Steak Challenge competition.
Held at the Magic Roundabout venue in London on 4 July, the competition is open to steak producers, including cattle farmers, ranchers and beef wholesalers, who will compete for the respected international meat industry title: the World’s Best Steak Producer.
There are seven categories in the competition: World’s Best Sirloin, World’s Best Fillet, World’s Best Rib Eye Steak, Best Grain-Fed Steak, Best Grass-Fed Steak, as well as the overall winner, World’s Best Steak.
The competition will be judged by some of the best names in the international meat industry, including leading Dutch butcher Gertjan Kiers and head chef of Israeli restaurant Bala Baya, Eran Tibi.
So, with these being the basic details of the competition, what are the benefits of entering?
There are many. Along with tasting the finest steaks around, you will be able to network with some of the biggest names in the international meat industry. Then, there’s the extensive publicity through social media and GlobalMeatNews’ editorial website, as well as recognition from promoting the products both domestically and on a world stage.
The winner of the World’s Best Steak Producer title would also be able to benchmark their product with the coveted title on both packaging and/or on-shelf in their business.
GlobalMeatNews deputy editor Aidan Fortune gives his thoughts on what to expect from this year’s competition.
“Every year we are served with an embarrassment of top-quality steaks,” said Fortune. “All three competitions to date have been incredibly close and I’m sure 2018 will be no different as we cast the net even wider in the search for premium steak products.”
Meanwhile, the previous winners – two-time Australian winner Jack’s Creek and 2017’s champion ABP Poland – told us why entering the competition was the best choice they ever made.
“Winning was one of the best things to happen to us,” said Jack’s Creek managing director Patrick Warmoll. “Our brand awareness has exploded since winning [in 2015 and 2016] and it has been great for business.”
Eoin Doyle, who represented ABP Poland at last year’s competition, revealed that the award had helped to put Poland “on the map in terms of beef production”.
All the feedback and comments suggest that entering the competition is a life-changing experience for beef processors and it’s time to quit stalling and enter this year’s competition.
Entry details can be found on the World Steak Challenge website. Enter now, before it’s too late!