Debuted at the International Dairy Deli Bakery Association (IDDBA) Conference in New Orleans this week, the new focus is designed to give retailers a way to quickly and easily distinguish their delis.
“We are always focused on the customer and staying ahead of the latest food trends by providing consumer-preferred protein options,” said Chuck Gitkin, chief marketing officer of Cargill’s North American protein business. “We know our customers want versatility combined with powerful insights and the culinary expertise we deliver. And now, with in-store roasted meat and prepared food capabilities, we are giving our customers more options.”
Cargill’s Protein Powered by Insights booth at IDDBA featured members of the company’s culinary team providing real-time demonstrations of the latest food trends. The booth also included an interactive digital product display to showcase more than 30 items from the company’s Castle Wood Reserve, Honeysuckle White and Charter Reserve brands.
In addition to recent investments in alternative proteins, Cargill Protein has invested more than $900m in its animal protein business in the past two years, with a focus on long-term growth. Forecasts point to an ongoing demand for more protein as the global population continues to increase to over nine billion by 2050.
“Food is Cargill’s business, and our job is to offer products for our customers and consumers that meet the demand of their busy schedules,” added Gitkin. “Our on-the-go options provide convenience, allowing us to move food from shelves and meat cases to wherever and however people want to eat. Product versatility and ease of preparation help differentiate us from others in the protein space.”