CPF set to revolutionise broiler supply chains

By Ashley Williams contact

- Last updated on GMT

Members of CPF and JDA Software Co Ltd signing the memorandum of understanding
Members of CPF and JDA Software Co Ltd signing the memorandum of understanding
Thailand-based Charoen Pokphand Foods (CPF) has introduced cloud technology in a bid to increase operation efficiency across its broiler business.

CPF signed a memorandum of understanding (MOU) with US-based JDA Software Co Ltd, a supply chain and logistic developer, to revamp CPF’s supply chain for broiler business.

The company claims that following the introduction of the digital supply chain, it will become the first company in the Thailand food sector to make a digital supply chain transformation.

The partnership aims to digitalise the businesses stores, distribution centres, logistics, and manufacturing in a digital network, matching demand and supply continuously, at every point of the supply chain.

CPF’s chief executive officer Sooksunt Jiumjaiswanglerg said implementing best-in-class technology has always been one of the company’s main strategies.

CPF has accepted to change and to strengthen competitiveness in the world market​,” said Jiumjaiswanglerg. “It is my honour to say that we are the first company in food sector of Thailand to make a Digital Supply Chain Transformation. The digitalisation helps us to attain the finest and safest food quality as well as ensuring consumers that our products will be delivered in a timely manner​.”

Meanwhile, CPF’s chief operating officer for its chicken business and international trade, Prasit Boondoungprasert, said the company can now integrate all units involved in broiler operation harmoniously following the revamped supply chain.

It is important for CPF to attain the best supply chain to ensure our strength in production demand and supply planning accuracy​,” said Boondoungprasert. “The digitalisation is allowing us to improve our consumer experience, reducing risk, rightsizing inventory and reducing waste​.”

The digital transformation will start from the broiler business in Thailand and will expand to CPF’s overseas business in the future.

Related topics: Industry & Markets, Thailand

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