Aldi partners with Tulip for Scottish pork products

By Aidan Fortune contact

- Last updated on GMT

Tulip signs two-year deal with Aldi
UK meat supplier Tulip has partnered with discounter Aldi in a two-year deal to satisfy the increasing demand for fresh Scottish pork products.

As part of the deal, Danish Crown subsidiary Tulip will now exclusively supply fresh Scottish pork to all 81 Aldi stores across Scotland. Aldi’s Seasonal ranges will see the stores continue to stock British pork.

The new Aldi range consists of eight products, including Scottish Lean Pork Medallions, Scottish Lean Diced Pork, and Scottish Lean Pork Mince (5% fat).

Julian Weeks, customer director at Tulip, said:​ “We’re delighted to form a partnership with a retailer so committed to helping Scottish farmers.

“At Tulip, we are dedicated to creating the highest-quality products and factor in sustainability at every level of the company supply chain. It’s all ensuring the long-term future of the Scottish pig industry.”

The new partnership was an example of its commitment to stocking 100% Scottish SPCA Approved Pork and its continued support of local farmers.

Graham Nicolson, group buying director at Aldi Scotland, said: “As a retailer, we are unwavering in our commitment to bringing consumers the finest, 100% Scottish SPCA Approved Pork.

“We’re delighted to continue our excellent relationship with Scottish farmers and form our new partnership with Tulip.”

In June, Tulip Food Company acquired Baconspecialist Zandbergen​, which is based in Haarlem, the Netherlands. The move was part of the company strategy to develop its Bacon business across Europe.

Tulip Food Company is one of the largest suppliers of sausages, bacon and sliced meats across Asia and Central America, as well as Denmark.

In the same month it was revealed that its CEO Steve Francis would be leaving​ his position as part of the business’ turnaround programme. He left the pork processing company after two years’ service following his appointment in September 2016.

Related topics: Retail, United Kingdom, Pork

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