The processor revealed that the Estonian Ministry of Rural Affairs and Chinese authorities had agreed a poultry meat protocol, resulting in Estonian poultry being authorised for export to China.
The poultry meat protocol is a document that determines the requirements set to export to China, their operating companies and certification.
During the 18-month process, Chinese export authorities audited HKScan’s Estonian value chain of poultry meat production.
HKScan’s EVP market area for the Baltics, Anne Mere, described the potential for the Chinese market as “huge” for the company.
“At the moment HKScan exports chicken feet and wings to Hong Kong, but in the Chinese market we see some opportunities to expand,” said Mere.
The Estonian Minister for Rural Affairs Tarmo Tamm said Estonia’s high level of food safety and supervision was key to the deal.
“Food safety and supervision are at a high level in Estonia. This was recognised by the Chinese inspectors, who have visited Estonia on several occasions. Signing the agreement is a big step forward,” said Tamm.
HKScan recently made its Finnish pork available to Chinese consumers through supermarkets and online retail grocery chains.