The partnership will enable Alliance to expand its reach in the UK and deliver its Pure South product range throughout southern England and the Midlands.
The agreement will focus on Pure South’s range of lamb and venison, including its Te Mana lamb.
Pure South’s Te Mana lamb and Silere Alpine Merino are free-range and grass-fed, GMO-free and raised without the use of antibiotics. It is the result of a 10-year programme by Alliance, which has resulted in intramuscular far to provide marbling on a micro-scale.
Donna Smith, Alliance UK and Europe sales director, said: “We are delighted to partner with Classic Fine Foods. With their strong position in the premium food market, they are a trusted brand to deliver innovative and artisan products into fine dining establishments.”
Emma Scott Aiton, sales director at Classic Fine Foods, added: “Classic Fine Foods has always built its success on having the right partners, and Alliance is no exception. We look forward to a prosperous future working alongside Alliance and their spectacular premium lamb brands such as Te Mana and Silere.
“Together we are building a partnership that chefs can rely on for top-quality, specialist knowledge and flexibility. We have no doubt that we will have sensational results together.”
Alliance is a 100% farmer-owned co-operative, which has a turnover of NZ$1.53bn. It produces beef and venison, and is one of the world’s largest lamb producers. The company has around 5,000 shareholders, made up of farmers, and exports to more than 65 countries worldwide.