Alliance partners with Classic Fine Foods in UK

By Aidan Fortune contact

- Last updated on GMT

Alliance has signed a partnership with UK's Classic Fine Foods
Alliance has signed a partnership with UK's Classic Fine Foods
New Zealand farming co-operative Alliance has agreed a UK-wide distribution partnership with foodservice provider Classic Fine Foods.

The partnership will enable Alliance to expand its reach in the UK and deliver its Pure South product range throughout southern England and the Midlands.

The agreement will focus on Pure South’s range of lamb and venison, including its Te Mana lamb.

Pure South’s Te Mana lamb and Silere Alpine Merino are free-range and grass-fed, GMO-free and raised without the use of antibiotics. It is the result of a 10-year programme by Alliance, which has resulted in intramuscular far to provide marbling on a micro-scale.

Donna Smith, Alliance UK and Europe sales director, said: “We are delighted to partner with Classic Fine Foods. With their strong position in the premium food market, they are a trusted brand to deliver innovative and artisan products into fine dining establishments.”

Emma Scott Aiton, sales director at Classic Fine Foods, added: “Classic Fine Foods has always built its success on having the right partners, and Alliance is no exception. We look forward to a prosperous future working alongside Alliance and their spectacular premium lamb brands such as Te Mana and Silere.

“Together we are building a partnership that chefs can rely on for top-quality, specialist knowledge and flexibility. We have no doubt that we will have sensational results together.”

Alliance is a 100% farmer-owned co-operative, which has a turnover of NZ$1.53bn. It produces beef and venison, and is one of the world’s largest lamb producers. The company has around 5,000 shareholders, made up of farmers, and exports to more than 65 countries worldwide. 

Related news

Show more

Related suppliers


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.