Tyson launches new premium brand
The new Prime Beef offering boasts strict specifications that require a Ribeye Area of 10 - 16 square inches and a hot carcase weight of less than 1,050lb.
“Our USDA Prime quality grade beef keeps in step with the exacting standards of our Prime Pork counterpart,” said Ozlem Worpel, senior brand manager of Tyson Fresh Meats. “It’s a welcome addition to an already-impressive portfolio.”
Chairman’s Reserve Meats now consists of Premium and Prime: a two-tier, dual-protein mix, marked by different scoring specifications.
Along with the new line, the Chairman’s Reserve Meats team revealed a new brand look.
“The new Chairman’s Reserve Meats logo is an exciting nod to our brand’s fresh way of thinking about meat,” Worpel said. “We’re excited to jump into a new year by updating the look of a beloved brand like Chairman’s Reserve Meats.”
According to Tyson Fresh Meats, the new logo is designed to “bring in a burst of fresh energy, with a modernised look designed to catch eyes and whet appetites”.
