Tyson launches new premium brand

By Aidan Fortune

- Last updated on GMT

Tyson has introduced its premium beef brand, along with a revamped logo
Tyson has introduced its premium beef brand, along with a revamped logo
US processor Tyson Fresh Meats has unveiled the new Chairman’s Reserve Prime beef offering along with a refreshed brand look.

The new Prime Beef offering boasts strict specifications that require a Ribeye Area of 10 - 16 square inches and a hot carcase weight of less than 1,050lb.

“Our USDA Prime quality grade beef keeps in step with the exacting standards of our Prime Pork counterpart,”​ said Ozlem Worpel, senior brand manager of Tyson Fresh Meats. “It’s a welcome addition to an already-impressive portfolio​.”

Chairman’s Reserve Meats now consists of Premium and Prime: a two-tier, dual-protein mix, marked by different scoring specifications.

Along with the new line, the Chairman’s Reserve Meats team revealed a new brand look.

“The new Chairman’s Reserve Meats logo is an exciting nod to our brand’s fresh way of thinking about meat,”​ Worpel said. “We’re excited to jump into a new year by updating the look of a beloved brand like Chairman’s Reserve Meats.”

According to Tyson Fresh Meats, the new logo is designed to “bring in a burst of fresh energy, with a modernised look designed to catch eyes and whet appetites​”. 

Related topics: United States, Beef, Industry & Markets

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