Beyond Meat beefs up plant-based protein sector with latest NPD

By Ashley Williams contact

- Last updated on GMT

Beyond Beef aims to replicate ground beef
Beyond Beef aims to replicate ground beef
US-based meat alternatives firm Beyond Meat has introduced its latest plant-based innovation with the launch of Beyond Beef.

Launched into US grocery stores and foodservice outlets, Beyond Beef aims to replicate ground beef with the same meaty texture, taste and versatility, as well as added health and sustainability benefits.

The ground beef product contains a blend of plant-based ingredients, including mung, pea and rice proteins, and has 25% less saturated fat than traditional beef. Beyond Beef also has no genetically modified organisms (GMOs), soy and gluten.

Beyond Meat’s founder Ethan Brown said the business had had its eye on this latest development for a while.

As is our commitment, we’ve built this latest addition to our family of plant-based meats, while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten​,” said Brown.

We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental and animal welfare benefits of plant-based foods​.”

The company is continuing to tap consumer demand for its products after launching its flagship item, The Beyond Burger, into UK retailer Tesco​ and pub chain All Bar One​ at the end of last year.

In June, GlobalMeatNews ​will be hosting a conference on the development of the international plant-based protein sector. The event will feature some of the biggest names in the industry, including VBites founder Heather Mills​. Don’t miss the opportunity to book your place at the event here​.

Related topics: Beef, United States, Industry & Markets

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