New president for Canada Beef

By Aidan Fortune contact

- Last updated on GMT

New president for Canada Beef

Related tags: Beef

Canada Beef has appointed industry veteran Michael Young as its new president.

Effective immediately, Young will lead all aspects of Canada Beef’s domestic and international market development and promotion efforts, including strategic business planning, program development, performance measurement and reporting, and human resource management.

Over the past 35 years, Young has held positions across beef, veal and pork sales, marketing, product development and product education. He has worked in more than 25 countries, including key Canadian beef export markets such as the US, Japan, China, Taiwan, South Korea and Mexico, as well as smaller markets in south-east Asia and South America.

“We are very pleased to have Michael join the Canada Beef team,”​ said committee chair Mike Kennedy. “Michael joins us with broad experience in domestic and global business development, branding and strategic leadership. He has an established track record in the Canadian beef, veal and pork sectors, having most recently worked with Canada Pork International as vice president, technical programs and marketing services, responsible for domestic and international market development.

“Given his strong global market development expertise and experience, we are confident that Michael will lead our organisation forward – especially as our industry moves to take advantage of international trade agreements such as CPTPP in the Asia-Pacific region, and CETA in the European Union,”​ he added. “We are confident Michael can help further develop domestic and international demand for Canadian beef, thus enhancing the value Canadian beef cattle producers receive for their check-off dollars.”

On his appointment, Young said: “I am honoured and excited to lead the Canada Beef team. I believe that feeding the world safe and nutritious food matters – to Canada and the rest of the world. Our industry is facing strong competition both domestically and abroad, and I am looking forward to bringing my skills and passion to the organisation to not only help meet those challenges, but to create new opportunities as well.”

Related topics: Canada, Industry & Markets, Beef

Related news

Related products

The unique natural anti-oxidant for meat applications

The unique natural anti-oxidant for meat applications

Kancor Ingredients Limited | 28-Feb-2019 | Technical / White Paper

Fresh meat is preferred in bright red colour but is highly prone to oxidation and is colour sensitive to extracts. Kancor’s OxiKan R, a highly refined...

Microbiological safety of raw-fermented sausages

Microbiological safety of raw-fermented sausages

Jungbunzlauer | 18-Feb-2019 | Technical / White Paper

Raw-fermented sausages are prone to the contamination with pathogens such as Salmonella and Listeria. Jungbunzlauer gives a new impetus to the exploration...

From trust grows success

From trust grows success

K+G Wetter | 09-Oct-2017 | Data Sheet

The award winning company Wünsch’s Fleischspezialitäten sets new quality standards for meat products – using machines made by K+G Wetter.

Related suppliers

1 comment

Interesting Article

Posted by Shirley Wall-Mayers,

More information is needed about this proposed new pilot project

Report abuse

Follow us


View more