Ahead of World Poultry Day on 10 May, the IPC has called on producers worldwide to use the event to engage consumers and critics about poultry’s role in food security and sustainability.
According to the IPC, total worldwide poultry production will exceed that of pork in 2019, due to production losses from ASF in hogs and pigs in China and elsewhere. With 2.2 billion more mouths to feed by 2050, experts have estimated food production must grow by 70%. Poultry has demonstrated the ability to meet demand efficiently and sustainably.
“World Poultry Day will dawn on 10 May, with industry members working by the hundreds of thousands all over the world to produce and deliver to consumers the most nutritious, healthful and sustainable of all the meat proteins,” said Canada’s Robin Horel, president of the IPC. “We are inviting poultry producers in every country to join IPC in celebrating World Poultry Day and challenging them to use the opportunity to proactively engage in the debate about food security and sustainability.”
The IPC also launched a video promoting poultry's food security, health benefits and sustainability.
Brazil’s Ricardo Santin, IPC’s vice president added: “Consumers and influencers are hungry to learn more about where their food comes from, but unfortunately they are frequently getting answers from activist organisations rather than farmers and industry experts. The video conveys poultry’s role in sustainably feeding the world’s growing population in a very relatable way.”
To help grow the event in 2020, the IPC plans to recognise the best World Poultry Day campaigns from around the world.