Panorama will join the Perdue Premium Meat Company subsidiary, which already contains brands such as Niman Ranch, Coleman Natural, Prairie Grove and Sioux-Preme Packing Co - all no-antibiotics-, no-hormones-ever products. Panorama is billed as the US’ largest producer of 100% grass-fed and grass-finished certified organic beef. It raises cattle from nearly 50 family ranchers throughout the United States, representing more than one million acres of USDA Certified Organic land in Northern California, Southern Oregon, Montana, South Dakota, Nebraska, Wisconsin and Colorado.
Perdue Premium Meat Company has a focus on sustainable agriculture and humane animal care.
“Perdue Premium Meat Company brings long-term stability and shared resources that will help our business continue to grow,” said Lori Carrion, chief executive officer of Panorama Meats. “Working alongside great brands like Niman Ranch and Coleman Natural, we will be able to invest in our future and expand our reach, so more people have access to organic American grass-fed beef raised by independent family farmers [who are] committed to stewarding our country’s valuable rangelands.”
Jeff Tripician, president of Perdue Premium Meat Company, added: “We are honoured to welcome the leader in US grass-fed and finished beef into our family of specialty brands. As the premium meat division of Perdue Foods grows, with a collection of best-in-class, iconic US family farmer and rancher based businesses, customers and consumers will have greater trust in their meat choices.
Panorama will remain in Woodland California and be led by its current leadership team and staff.
“Panorama’s experienced team has proven since their launch in 2002 to be savvy business leaders, who have used their platform to drive their values, including preserving rangeland, supporting organic practices, and providing economic opportunities for family ranchers,” said Tripican. “Perdue Premium Meat Company specifically identified Panorama as a perfect fit to enter the organic grass-finished business and will do everything we can to help them continue to thrive.”