It is launching its 400g mince and two-packs of 227g fresh burger patties in 252 stores across the UK.
This new listing follows two successful nationwide launches, first into more than 600 Sainsbury’s stores in October 2018 and then into 466 Morrisons stores in April 2019. The brand has also launched into all Booths stores, further showing the truly nationwide demand for plant-based products.
Rob Woodall, CEO of The Meatless Farm Co, said: “We’re a British company that’s spent over two years creating plant-based products that really deliver on taste and texture, so whether you’re swapping out meat every so often or you’re veggie or vegan there’s a solution for you that tastes great and enables you to make your everyday family favourites without the sacrifice.
“We’re thrilled to have Co-op as a stockist, it’s so important British retailers are supporting British food brands and helping to champion ‘kind eating’ across the country.”
The Meatless Farm Co’s listing with Co-op will be supported by social media, PR and in-store activation such as tear off recipe barkers and security shroud covers.
The brand recently introduced new plant-based sausages to the UK market, currently listed in Sainsbury’s. The sausages are made from high quality, natural plant-based ingredients, including the company’s signature mix of pea, soya and rice proteins. The sausages join The Meatless Farm Co’s plant-based mince and burgers being high in protein, a good source of fibre, vegan friendly and gluten free.
Global Meat News will host The Future of Plant-based Proteins Conference in Amsterdam on 26 June. Featuring presentations from the European Plant-based Food Association, The Good Food Institute and Finnebrogue, it will discuss all elements of the plant-based sector. To book your place, click here.