This is the first time the Richmond brand has moved into meat-free and the launch is being billed as part of an “ambition to evolve its range to respond to differing consumer needs”.
Richmond Meat-Free Sausages are designed to cater both to consumers that want to moderate their meat consumption and those looking for more choice.
They are made from a soya-based protein and contain 57.5 calories per sausage. The Richmond Meat-Free Sausages will be rolling out in retailers from the end of the month with an RRP of £2.50 for a pack of eight. This new launch follows a move into the chicken last year. Kerry reported that its Chicken Sausages have a RSV of £3.3m.
Kerry expect the new product will sit predominantly alongside the existing Richmond Pork and Chicken ranges in store in order to benefit from the foot traffic driven down these aisles.
Dawn Spencer, director of Kerry Foods, said: “We know how much people love our sausages – we’re the Nation’s Favourite. But increasingly consumers are looking for a broader range of options to choose from, and this includes alternatives to meat. Richmond is one of Kerry Foods’ longest-standing brands, but we’re constantly looking for ways to innovate and meet the demands of consumers.
“We’re confident people will love our Meat-Free Sausages just as much as our core ranges, making this a must-stock for retailers looking to appeal to families looking to try something new in their weekly shop. Our complete range of sausages ensures we are bringing families together at mealtimes, helping them create one meal with different options for all dietary preferences.”