Sustainable beef group reaches New Zealand
B+LNZ is among the founding participants of the New Zealand Roundtable for Sustainable Beef (NZRSB), which aims to produce the world’s most sustainable beef.
Under its mission statement, the NZRSB is committed to ensuring the beef sector is economically viable, socially responsible and environmentally sound. The New Zealand chapter will work with other countries on a range of programmes and initiatives to encourage and promote the production of sustainable beef.
“The NZRSB’s mission and vision aligns with our focus on sustainable beef production,” said chief executive of B+LNZ Sam McIvor. “Our farmers produce low emissions food in partnership with the environment. This is illustrated by our red meat sector reducing its greenhouse gas emissions by 30% since 1990 and halving its nitrogen emissions during the same period. We're committed to adding no additional warming and becoming climate neutral by 2050.
“The launch of the New Zealand chapter is focused on not only sustainability within the farm gate, but through the whole value chain to our customers. It’s a good example of the sector collaborating to ensure the long-term viability of the beef industry.”
The GRSB is a global, multi-stakeholder initiative developed to advance continuous improvement in sustainability of the global beef value chain through leadership, science and multi-stakeholder engagement and collaboration.
Global Meat News will be hosting a webinar on sustainability within the meat industry on 3 March 2020. For commercial opportunities associated with this webinar, contact Aline Henderson on nyvar.uraqrefba@jeoz.pbz.
