JBS and WH Group sign distribution agreement for Chinese market

By Aidan Fortune contact

- Last updated on GMT

JBS and WH Group sign distribution agreement for Chinese market

Related tags: Brazil, China, Jbs, WH Group, Pork, Beef

Brazilian red meat processor JBS and Chinese business WH Group have) signed a Memorandum of Understanding (MOU) for the supply and distribution of fresh beef, poultry and pork to the Chinese market.

The partnership will offer a portfolio of Friboi and Seara branded products in a deal that could generate up to R$3bn per year. The first shipments of products under this agreement will start in the first quarter of this year.

“This agreement reflects the maturity and evolution of our trade relations with China,”​ said Friboi president Renato Costa. “We have seen changes in the Chinese consumer profile regarding protein consumption and a growing concern for food quality, product traceability and enhanced food safety. To meet this demand, we have developed on the ground teams, and dedicated partnerships and projects in China.”

As well as growing JBS' brand presence in the Chinese market with the focus on beef, the major objective of the agreement for JBS is to have direct access to the consumer through more than 60,000 exclusive WH Group points of sale in the country. “It will be an opportunity for us to evolve in our supply chain in an unprecedented business model for JBS,”​ added Costa.

In November, seven Brazilian pork processing plants were granted export approval to China​.


Related news

Show more

Related products

show more

Webinar Case Study – Editorial Webinar

Webinar Case Study – Editorial Webinar

William Reed Business Media | 03-Dec-2019 | Case Study

Download our case study to learn how GlobalMeatNews generated brand awareness and leads for its sponsors with its October 2019 editorial webinar.

The unique natural anti-oxidant for meat applications

The unique natural anti-oxidant for meat applications

Kancor Ingredients Limited | 28-Feb-2019 | Technical / White Paper

Fresh meat is preferred in bright red colour but is highly prone to oxidation and is colour sensitive to extracts. Kancor’s OxiKan R, a highly refined...

Related suppliers


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us


View more