Industry & Markets

New Zealand launches marketing campaign

New Zealand lamb and beef gets US marketing boost

By Michelle Perrett

Levy board Beef + Lamb New Zealand is to launch a multi-million dollar US branding campaign to educate consumers on the benefits of grass-fed meat under the Taste Pure Nature origin brand.

Beef International said it was excited to see what the next chapter held for them

Beef International retains merger and acquisition firm

By Ashley Williams

US-based premium meat manufacturer Beef International has retained the services of merger and acquisition specialist Equity Partners as it plans to explore strategic options for the business.

DNA technology will trace cattle raised for Tyson’s Open Prairie Natural Angus Beef

Tyson partners with DNA technology provider

By Aidan Fortune

Tyson Fresh Meats has announced a partnership with DNA technology provider IdentiGEN to use its systems to trace beef back to the individual animal of origin.

The tool aims to increase competitiveness in the Argentine pork market

news in brief

Argentina launches Operations Information System for pork

By Ashley Williams

Argentina’s government department for agro-industry has unveiled a free public platform to provide daily business data and prices agreed between buyers and sellers in the pork market.

Multivac said China was a

Multivac to open China facility

By Aidan Fortune

Equipment provider Multivac is to open a new production facility in Taicang, China to grow its presence in the country.

Cristina said that Brazil had fulfilled US demands regarding the quality of Brazilian products

Brazil eyes re-opening US market for beef

By Ashley Williams

Brazil’s Ministry of Agriculture, Livestock and Food Supply (MAPA) has revealed it will travel to the US to discuss re-opening the market for Brazilian beef.