New Zealand

New Zealand launches marketing campaign

New Zealand lamb and beef gets US marketing boost

By Michelle Perrett

Levy board Beef + Lamb New Zealand is to launch a multi-million dollar US branding campaign to educate consumers on the benefits of grass-fed meat under the Taste Pure Nature origin brand.

NZAGRC said New Zealand was “punching above its weight” in climate change-related agricultural research

New Zealand to invest $49m into greenhouse gas research

By Ashley Williams

New Zealand’s Agricultural Greenhouse Gas Research Centre (NZAGRC) has revealed that it will invest almost NZ$49m over the next 10 years to fuel agricultural greenhouse gas emissions research.

Cattle disease work on track

New Zealand M. bovis work progressing

By Aidan Fortune

Beef + Lamb New Zealand (B+LNZ) has welcomed the latest Mycoplasma bovis (M. bovis) Technical Advisory Group (TAG) report which confirms that the phased eradication of the disease is on track.

UK post-Brexit imports will be treated the same as they are currently under EU legislation

New Zealand and UK secure trade links with veterinary deal

By Aidan Fortune

The Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ) have welcomed Prime Minister Jacinda Ardern’s announcement that a Veterinary Agreement between the UK and New Zealand has been signed.

New Zealand has become the fourth country to complete its ratification

NZ red meat sector reacts to CPTPP ratification

By Ashley Williams

The New Zealand (NZ) red meat sector has urged other member countries of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) to complete their ratifications.