Mla

‘Offensive’ lamb ad banned as watchdog makes U-turn

‘Offensive’ lamb ad banned as watchdog makes U-turn

By Oscar Rousseau

A controversial TV advert featuring religious god Ganesha has been banned by Australia’s Advertising Standards Bureau after admitting it made “substantial flaws” in failing to see the lamb ads’ “discriminatory” nature.

Hindu religious heads are angry over the trivialisation of Ganesh

Lamb ad not meant to ‘offend’ enraged Hindus

By Oscar Rousseau

A market campaign featuring religious and spiritual figures eating lamb that incensed Hindus over the portrayal of Lord Ganesh was not created to offend, Meat & Livestock Australia (MLA) claims.

Fresh wounds have been opened in the spat between MLA and ABA

Australian meat bodies clash over data criticism

By Aidan Fortune

The war of words between Meat & Livestock Australia (MLA) and the Australian Beef Association (ABA) has escalated, following criticism of the MLA’s Eastern Young Cattle Indicator (EYCI).

Current data on wholesale meat pricing is normally one month out of date

Pricing fear prompts beef transparency changes

By Oscar Rousseau

A system for recording the wholesale price of beef will be developed by Meat & Livestock Australia (MLA), following a probe into price transparency by the country’s competition watchdog.

‘True Aussie’ was unveiled for the meat industry about a year ago

Australian ‘True Aussie’ quality campaign boosts exports

By Poorna Rodrigo

Australia’s push to re-define its agricultural produce under a unified name - ‘True Aussie’ that signifies products are clean, green and safe - is helping the country’s meat exporters, claim industry leaders.

Australian beef exports are performing well

CIS demand boosts Australian beef

By Carina Perkins

Australian beef exports to the Commonwealth of Independent States (CIS) saw strong growth in July, boosted by demand from Kazakhstan and Russia.