The British cattle genetics industry has made a significant impression at the giant Beef 2003 show in Queensland, Australia. Over £100,000 (?140,285) of orders were taken at the event, which ran from 26 April to 4 May.
"I was very pleasantly surprised by the level of interest shown in our genetics. There is a big potential market here for us which is a great encouragement to our own cattle industry," said Henry Lewis, livestock export manager of the UK's Meat and Livestock Commission.
Embryos and semen from around 20 breeds, including Angus, Charolais, Hereford, South Devon and Limousin, were showcased by British companies at the event.
"What the Australian breeders want is cattle which are easy calving and which thrive in a grazing environment," said Lewis. "This is what you get from British cattle, along with European breeds that have been established in Australia via imports from Britain."
Lewis believes that the potential market in Australia for British genetics could grow to in excess of €1.5 million a year.
Beef Australia 2003 is the sixth triennial beef expo to be held in Rockhampton, Queensland. The event has become the main event for the Australian beef industry, and developed from what was initially the Australian beef industry's bicentennial celebratory event in 1988.
Beef 2003 included nine days of property tours, international conference and seminars, stud and commercial cattle displays, taste testing and networking.