America beefs up

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Americans, it seems, can't get enough of beef. Demand continues to increase, and a new beef consumption record was set during the first quarter of 2003 in Nebraska, according to the Nebraska Beef Council.

Americans, it seems, can't get enough of beef. Demand continues to increase, and a new beef consumption record was set during the first quarter of 2003 in Nebraska, according to the Nebraska Beef Council.

"Demand for beef continues to grow, and our goal is to increase demand another two percent in the next couple of years,"​ said Sallie Atkins, executive director of the Nebraska Beef Council.

"We are on track to do that."

The council believes that the introduction of new beef-based convenience products have played a major role in maintaining beef's popularity. To capitalise on the ever-increasing popularity of beef, the Nebraska Beef Council is set to host an industry outlook and market seminar on 27 May 2003.

"The Nebraska Beef Council​ encourages all segments of the beef industry to attend this informational seminar,"​ said Jay Elfeldt, chief financial officer for the Nebraska Beef Council.

"The topics that will be discussed are important, given the recent challenges facing our industry."

Nebraska is the number one state in the US for commercial cattle slaughter and ranks fourth in its population of beef cows. It is therefore a good indicator of beef trends within the United States.

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