Australia beef campaign counters Crocodile Dundee image

By Carina Perkins

- Last updated on GMT

A new campaign has been launched to tell the world that Australians like to throw beef, not shrimps, on the barbie.

The campaign, launched by Meat & Livestock Australia (MLA), is based on new research, which revealed that 77% of Australians considered steak to be traditional barbecue food, with just 9% saying that prawns were king.

“A barbecue without beef is not really a barbecue. This campaign is all about correcting the myth created when Paul Hogan [in the film Crocodile Dundee] told the world we throw shrimps on the barbie all those years ago,”​ said Andrew Cox, MLA’s group marketing manager.

The campaign features comedian Merrick Watts and is encouraging Australians to sign a petition to get the Paul Hogan tourism advert remade with the line “I’ll throw another STEAK on the barbie for you.”

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