Ethan Brown, CEO of Beyond Meat, said: “I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family. His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare. Leo was helpful early on in providing feedback on our burgers as we readied them for launch, and I look forward to continuing to collaborate as we bring delicious, satiating products to a rapidly increasing consumer base.”
DiCaprio said: “Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.
“The company’s ability to create appealing, healthy meat directly from plants will go a long way in helping every day consumers take action on climate change."
Its flagship product, the Beyond Burger is being billed as the first-ever plant-based burger to satisfy like a traditional beef burger; it contains 20g of protein, no cholesterol, and no GMOs, soy or gluten and is currently sold in more than 2,500 grocery stores and restaurants in the US.
This summer, Beyond Burger increased its distribution by sevenfold, expanding to over 2,000 stores and gaining listings in the country’s two biggest grocery chains, Kroger and Albertsons Companies.