The steaks are 100% British gammon and are available in two variants: Maple Glazed Gammon Steaks with Maple Crackling Crumb; and Apple & Cider Gammon Steaks with Double Cooked Crackling Crumb.
The brand-new chilled products are Snaffling Pig’s first uncooked meats, created to offer a quick, easy meal-time solution.
The products will be created at Tulip’s Westerleigh site following significant investment in recent years to enhance gammon production capabilities and capacity.
Nick Coleman, Snaffling Pig founder and CEO, said: “At Snaffling Pig, flavour is crucial to us. We’ve had great success with our pork snacks, and now we’re on a mission to change perceptions that gammon is old-fashioned and lacks versatility. The new range is bold, exciting and flavourful. We’re bringing excitement to the shelf with our colourful packs and branding, which appeal to a younger audience than is typically buying cured meat at the moment.”
Daniel Thiem, senior customer marketing manager at Tulip, added: “At Tulip we work with suppliers to ensure we have the latest technology available to be truly innovative and to create new products that meet a need in the market and help our customers drive sales. The gammon category has a lot of potential for growth and we think the Snaffling Pig steaks will bring the product back to front-of-mind for shoppers.”