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Gourmet meat demand boosts domestic sales for JBS’ Friboi

By Ashley Williams contact

- Last updated on GMT

Sales in the domestic market were driven by the rise in demand for gourmet meats
Sales in the domestic market were driven by the rise in demand for gourmet meats
Brazilian meatpacker JBS has revealed that its Friboi unit has reported a 33% increase in domestic sales for its Maturatta brand during 2018.

JBS said soaring sales in the domestic market were driven by the rise in demand for gourmet meats across Brazil’s major retail chains and was popular during the FIFA World Cup in June and July last year.

Additionally, sales were also strong for the remainder of 2018, following good performances for Father’s Day in August and setting successive sales records from October onwards. It also set a record in December after producing 2,300 tonnes of gourmet meats for the month.

Sales were also boosted after the brand made its debut outside Brazil after securing exports to Angola in Africa during November and December.

Friboi’s Maturatta range comprises a range of nine steak cuts, including a filet mignon, skirt and entrecote. The business described the range as the “perfect meat​” for a barbecue and it has been on the market for more than 20 years.

Related topics: Industry & Markets, United States, Beef

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