Impossible Foods increases production to cope with demand

By Aidan Fortune contact

- Last updated on GMT

Impossible Foods is to ramp up production at its Oakland facility in California
Impossible Foods is to ramp up production at its Oakland facility in California

Related tags: plant-based

US plant-based processor Impossible Foods is to invest in its processing line in response to production issues due to the high level of demand for the Impossible Burger.

In a statement, Impossible Foods said that production issues stemmed from the processing of the product, rather than a shortage of ingredients.

It said: “Impossible Foods recognises the inconvenience that this shortage is causing and sincerely apologises to all customers, particularly those who have come to depend on the additional foot traffic and revenue that the Impossible Burger has generated. We are facing short-term ramp-up challenges, resulting from demand greatly outstripping supply.”

In order to keep up with demand, it is increasing production shifts and a second production line at its Oakland, California plant.

Impossible Foods recently announced that it would be available in more than 7,000 Burger King restaurants in the US by the end of 2019.

Meanwhile, ahead of its initial public offering​ today (Wednesday 2 May) plant-based meat provider Beyond Meat has been valued at nearly US$1.5bn, which increases the share price to between $23 and $25.

In June, GlobalMeatNews​ will host The Future of Plant-based Proteins Conference in Amsterdam. Featuring presentations from the European Plant-based Food Association, The Good Food Institute and Finnebrogue, it will discuss all elements of the plant-based sector. To book your place, click here​.

Related topics: Industry & Markets, United States

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