Danish Crown supports 7-Eleven Japan growth

By Aidan Fortune contact

- Last updated on GMT

Danish Crown is supporting 7-11's growth in Japan
Danish Crown is supporting 7-11's growth in Japan

Related tags: Pork

Pork processor Danish Crown is supporting 7-Eleven’s growth in Japan as it establishes a footprint in a new part of the country.

The retail chain opened 14 new stores in Okinawa earlier this month, giving it a presence in all 47 prefectures in Japan. As part of its offering Danish Crown’s Tulip Food Company provided the meat for the convenience dishes in the chilled section of the stores.

“Okinawa has been the only prefecture that was still without a 7-Eleven store since the convenience giant opened its first store in October 2015,” ​explained export director Henning Faber. “And we are very pleased that our products from Tulip in Vejle are part of the big launch in Okinawa.

“The main focus of the chain will be around the capital Naha, where 7-Eleven plans to open more stores in the coming time,”​ added Faber. “The 7-Eleven stores in Okinawa use special shelves that automatically stock products such as bento (complete lunch boxes) and rice balls in the foreground of the refrigeration stands, and this is where we have our Pork Luncheon Meat as a part from the menu.”

Danish Crown recently reported a growth in exports to China​ due to an increase in the number of African Swine Fever outbreaks. Such was the level of demand for its product that it had to request extra shifts from Aarhus port and supplier partners.

Related topics: Japan, Retail, Pork

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