Casey Richards has been named as senior vice-president to the division, with a focus on sustainability.
“Since joining Maple Leaf Foods, Casey has shown remarkable leadership agility within our business,” said Curtis Frank, chief operating officer of Maple Leaf Foods. “His deep and broad experience in general management and consumer packaged goods marketing will be a valuable asset in supporting the execution of our strategic blueprint. Casey will also play a critical role in helping Maple Leaf Foods realize our ambition of becoming the most sustainable protein company on earth.”
Richards most recently served as Maple Foods’ vice-president and general manager of Pastry, a role he assumed in 2017. He will assume overall marketing leadership for Maple Leaf's family of brands and will lead the company's innovation efforts, while continuing to oversee the pastry business. Richards will also join the Maple Leaf Foods Senior Leadership Team.
Prior to joining Maple Leaf Foods, he led Conagra Foods’ Marie Callender meal brand. He has also held key management roles at General Mills and Nestle, including Cheerios, Totino's, and Green Giant.