Maple Foods makes senior innovation appointment

By Aidan Fortune contact

- Last updated on GMT

Maple Foods makes senior innovation appointment
Canadian processor Maple Leaf Foods has made a new appointment to its marketing and innovation team.

Casey Richards has been named as senior vice-president to the division, with a focus on sustainability.

“Since joining Maple Leaf Foods, Casey has shown remarkable leadership agility within our business,”​ said Curtis Frank, chief operating officer of Maple Leaf Foods. “His deep and broad experience in general management and consumer packaged goods marketing will be a valuable asset in supporting the execution of our strategic blueprint.  Casey will also play a critical role in helping Maple Leaf Foods realize our ambition of becoming the most sustainable protein company on earth.”

Richards most recently served as Maple Foods’ vice-president and general manager of Pastry, a role he assumed in 2017. He will assume overall marketing leadership for Maple Leaf's family of brands and will lead the company's innovation efforts, while continuing to oversee the pastry business.  Richards will also join the Maple Leaf Foods Senior Leadership Team.

Prior to joining Maple Leaf Foods, he led Conagra Foods’ Marie Callender meal brand. He has also held key management roles at General Mills and Nestle, including Cheerios, Totino's, and Green Giant.

Related news

Show more

Related products

show more

Webinar Case Study – Editorial Webinar

Webinar Case Study – Editorial Webinar

William Reed Business Media | 03-Dec-2019 | Case Study

Download our case study to learn how GlobalMeatNews generated brand awareness and leads for its sponsors with its October 2019 editorial webinar.

Microbiological safety of raw-fermented sausages

Microbiological safety of raw-fermented sausages

Jungbunzlauer | 18-Feb-2019 | Technical / White Paper

Raw-fermented sausages are prone to the contamination with pathogens such as Salmonella and Listeria. Jungbunzlauer gives a new impetus to the exploration...

Related suppliers

Follow us

Products

View more

Webinars