Horsemeat: learning the lessons of an avoidable crisis
WRBM
GlobalMeatNews.com is a daily online news service available as a free-access website, and provides regular newsletters to subscribers.
The service seeks out news stories and data of value to decision-makers in the meat industry across the world.
The GlobalMeatNews.com team is led by journalists who have a wealth of experience when it comes to reporting about the meat trade. They scan all available scientific, technical and industry sources and search out previously unpublished material, primary data and expert opinions in all areas of significance to the target audience.
William Reed Business Media's capacity to segment markets, as well as its strict qualified newsletter subscription policy have both contributed to its market dominance across a series of qualified audiences of purchasing decision makers.
Although the group works across all media, its recent emphasis has been on exploiting the responsiveness and transparency of the Internet to gain maximum insight into its audiences.
William Reed Business Media's knowledge of its subscriber base far exceeds that of the best controlled circulation trade magazines.
Its active reader recruitment is based on actual, empirical knowledge of its audiences' reading habits, news take-up, and decision-making interests as well as an in-depth knowledge of their demographics and geographic locations.
By combining market-leading editorial with a large qualified audience, GlobalMeatNews.com is the most cost-effective and responsive medium for reaching decision-makers in the global meat trade.
Its Marketing Solution Team builds personalised online marketing programmes to best suit advertisers' marketing objectives. These combine branded, direct-response tools on the site and direct marketing to subscribers.
By using the latest technology for advertising delivery, tracking and reporting the clients receive direct, real-time access to their results and enquiries.
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GlobalMeatNews.com is published by William Reed Business Media, a William Reed Business Media group company.
For more information about the William Reed Business Media group, please visit our corporate website http://www.william-reed.co.uk .
William Reed Business Media publishes a wide range of free-access websites and e-newsletters delivered free to registered subscribers. They provide breaking industry news and product and supplier information in industries including: food, beverage, nutrition, pharmaceuticals, cosmetics, science and packaging. Our strategically relevant e-newsletters reach over 310,000 executives worldwide, in our chosen industries.
Editor: Ed Bedington +44 (0)1293 846567 ed.bedington@wrbm.com
Deputy Editor: Carina Perkins +44 (0)1293 846565 carina.perkins@wrbm.com
Multimedia Reporter: Nicholas Robinson +44 (0)1293 846592 nicholas.robinson@wrbm.com
Multimedia Reporter: Line Elise Svanevik +44 (0)1293 846584 Line.Svanevik@wrbm.com
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