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Gluten-free meatballs ‘opportunity’ for Irish butchers

1 comment
Oscar Rousseau

By Oscar Rousseau+

20-Apr-2017
Last updated on 20-Apr-2017 at 17:30 GMT2017-04-20T17:30:18Z

Bord Bia said one in four people would consider meat and fish for gluten-free food
Bord Bia said one in four people would consider meat and fish for gluten-free food

After fresh research showed demand for gluten-free food is on the rise in Ireland, Bord Bía told this site there is a gap in the market for gluten-free meatballs.

Butchers, food producers and retailers should capitalise on the lack of gluten-free meatballs sold across Ireland after research found one in five Irish consumers regularly shop for gluten-free food.

As the research came out on 19 April, GlobalMeatNews asked Bord Bía how the meat industry could capitalise on what appears to be rising demand in the market, with celebrities such as tennis pro Novak Djokovic advocating a gluten-free lifestyle.

Our new research demonstrates a need for increased gluten-free offerings in the prepared meats category – products such as meatballs and other (bread crumbed) coated meat and fish, for example,” Paula Donoghue, Bord Bía’s consumer insight manager told this site in an email.

Demand for gluten-free meat

Although gluten-free consumers appreciate the effort that Irish butchers and retailers are making around gluten-free, there is a great opportunity to increase the range of gluten-free meat products available in the market.

Along with alcoholic drinks, meat and fish are the least-considered categories when it comes to gluten-free. Currently only one in four of those surveyed would consider the meat and fish category for gluten-free products.

The global market for gluten-free food is worth $3.5bn and it is growing at a rate of 5% annually, Bord Bía claimed. In some parts of Europe, the value of the market is rising by 20%.

Just in Ireland, the market is currently worth €66m, a year-on-year turnover increase of 36%, according to Kantar Worldpanel data referenced by Bord Bía’s report.

Bord Bía’s research into gluten-free was based on interviews with what it called “key influencers”, a demographically representative online survey, interviews with 15 consumers of gluten-free products and an analysis of existing reports

1 comment (Comments are now closed)

Science ??

It is a surprise to see a comment on "gluten-free meat balls" as
1. gluten is a plant protein absent in meat
2. Only 1-2 % of the consumers displays gluten intolerance.

Report abuse

Posted by Daniel Demeyer
21 April 2017 | 16h532017-04-21T16:53:01Z

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