According to David Berry, commercial director at Kantar Worldpanel in Ireland, the supermarket chain has recorded a growth of 4.6% for the 12 weeks ending 20 January.
Information was announced in Kantar Worldpanel’s latest supermarket share figures report. Of the growth, Berry said: “This is their strongest performance for four years and highlights the success of the ‘Shop and Save’ campaign launched in the run-up to Christmas.
“Shoppers have responded well to this offer, picking up more items every time they shop and increasing the average size of their baskets by 9% (almost €3) to €36.70. This has opened a considerable gap between Dunnes and its competition, with the average Tesco and SuperValu shop standing at €30.40 and €22.40 respectively.”
It was also revealed that Tesco had seen its share of the grocery sector dip by 0.5% this year, from 28.1% to 27.6%. Tesco’s sales growth also showed a decline of 1%, which, according to Berry, is the first time the company has dropped behind grocery market growth since October 2009.
Berry added: “Aldi continues to set the pace as the retailer enjoys the strongest level of growth, albeit slightly below its previous rate of 30%.”